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Report: The Power of the African-American Consumer
African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer from Nielsen and the National Newspaper Publishers Association...
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Infographic: The Digital Black Consumer and Mobile Advertising
As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group. As...
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America’s New Mobile Majority: a Look at Smartphone Owners in the U.S.
In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among...
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Infographics: Insights into the Digital Lives of America’s Black Consumers
In the U.S., black consumers may watch more traditional TV than any other race/ethnic group according to Nielsen’s latest Cross-Platform Report, but they’re also highly active online and on their...
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